
Solar installation
Show ‘real people’ not staged photo-ops. Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life.
Bernd/CC BY-SA 2.0
Creative Commons
WHAT IT SHOWS: Solar PV panel and system installation, Japan
Photo by
Bernd
Principles:
Show 'real people', not staged photo-ops
Tell new stories
Show local (but serious) climate impacts