Incentivising local green businesses in Devon.
Show 'real people' not staged photo-ops. Images showing ‘real people’ doing ‘real work’ help to generate a sense of climate solutions being integrated into daily life.
The county of Devon has significant renewable energy potential, including suitable sites for micro hydro and wind turbines, ample solar radiation, and plenty of woodland to supply biomass fuel. Dartmoor Woodfuel co-operative was set up to reduce the transportation of bio-energy within the region and improving the bio-diversity of local woods.
Rights Managed
WHAT IT SHOWS: worker making woodchip as part of the Woodfuel Co-operative initiative. Woodfuel Co-operative Initiative, Renewable Energy 4 Devon Project - 2007 Ashden Award winners.
Photo by
Andrew Aitchenson / Ashden
Principles:
Show 'real people', not staged photo-ops
Understand your audience