Climate change has an image problem.
The images that define climate change shape the way it is understood and acted upon.
But polar bears, melting ice and arrays of smoke stacks don’t convey the urgent human stories at the heart of the issue.
Based on international social research, Climate Visuals provides seven principles for a more diverse, relatable and compelling visual language for climate change.
This website contains a growing library of photographs to provide inspiration and guidance for campaigners, picture editors and communications practitioners selecting imagery for communicating climate change.